• The world’s first decentralized, community-driven reward program for consumers is live on Linea in a collaborative launch featuring MetaMask Card, Linea, and a new consumer application built by DapDap.

• With 8% in Coinmunity Cashback plus 1% USDC rewards from MetaMask Card, card holders can receive 9% back on their spending.

• Reward points were so yesterday, today is about tokens and tomorrow is up to you.

Rewards for MetaMask Card users just got a whole lot juicier and it’s only the beginning. Today we unveil Coinmunity Cashback, a first-of-its-kind dapp empowering any project to distribute tailored rewards to real, verified users—all based on real world spending activity. Built on Linea, this groundbreaking program unlocks a new paradigm where communities shape the future of financial incentives.

MetaMask Card has already unlocked the smoothest consumer payments experience in crypto, offering the benefits of a traditional bank with the promise of onchain, permissionless innovation. Cardholders can spend crypto IRL, save money in a fully self-custodied account and receive rewards that aren’t just points but real tokens and other onchain assets.

Coinmunity Cashback: Supercharging IRL Payments and Onchain Rewards

Coinmunity Cashback is the first decentralized rewards layer designed to turn everyday crypto spenders into stakeholders. Unlike traditional card programs—or even existing crypto cashback models—this initiative is driven by the community.

The program is built upon DapDap’s custom interface, allowing projects to set their own terms for rewarding MetaMask Card users with stablecoins, DeFi tokens, memecoins, NFTs, real-world assets (RWAs) and other onchain assets we haven’t even thought of yet.

Projects can set up rewards and gain untapped ROI by targeting real, KYC-verified Metamask Card users. While users are able to discover new projects and participate in onchain communities with ease.

Coinmunity Cashback means airlines can airdrop miles onchain, DAOs can distribute governance tokens, while artists and projects can reward collectors—all based on any combination of onchain and/or real-world spending activity.

Just imagine…shopping for groceries while getting 10% cashback in your favorite memecoin; or perhaps you’ve taken a loan of USDC on Aave at a 2% rate (much lower than 17% APY from the banks) and are spending that loan while getting 10% cashback powered by Coinmunity Rewards.

MetaMask Card breaks down the institutional gates that have long contained saving, spending, lending, and rewards. Coinmunity Cashback builds upon this vision by letting users—and the projects they care about—control the value flow.

“For years the experience of personal banking has been constructed out of five core components:  Savings. Spending. Lending. Credit. Rewards.  The MetaMask Card is the first experience that lets you seize the means of banking back into your hands by enabling permissionless DeFi experiences,” explains Daniel Lynch from the MetaMask Card team.

How It Works:

1. Spend: Use MetaMask Card anywhere Mastercard is accepted.

2. Earn: Claim token rewards on the Coinmunity Cashback portal app.coinback.fun

(Note that each campaign creator sets a maximum qualifying spend to more broadly distribute community-based incentives. Most campaigns will have a qualifying spend limit of $500, so a single user cannot buy a house on their card and swipe the entire reward pool.)

For users, this means more than cashback—it’s ownership. For builders, it’s a toolkit to engage high-intent audiences: KYC-verified consumers actively using crypto in daily life.

This is building community and a new kind of permissionless financial foundation at the same time. Have your cake, buy it with crypto, eat it too, get rewards to buy a Peloton to work the cake off and hopefully get rewards for that work too. You deserve it all.

Coinmunity Cashback kicks off with 8% cashback rewards available in the form of beloved memecoins $FOXY and $CROAK, $SOULS from the Unfettered gaming ecosystem, defi tokens $NILE, $ZERO, $MENDI and $LYNX and more coming soon.

Looking Ahead

While early adopters are already experimenting with the new dapp, this is just the beginning. DapDap, Linea and MetaMask are laying the groundwork for an ecosystem where:

• Rewards become community currency

• Spending history turns into reputation

• Every transaction strengthens network effects

• Real-life adoption extends the dapp further - imagine gamified NFTs for hitting spending milestones…

Join the Movement

To projects: Start building.  app.coinback.fun is live, and the rules are yours to write.To users: Spend, earn, and watch as your everyday purchases unlock unprecedented value.

1.      Get your card at portfolio.metamask.io/card

2.      Opt in to Coinmunity Cashback at app.coinback.fun/

3.      Live on Linea at linea.build/ecosystem

This isn’t just cashback—it’s your new community economy.