Throughout this crypto cycle, meme coins have been a prime attractor for developers, communities, and the crypto-curious. The excitement is undeniable, and for Linea, we’re committed to supporting communities that exemplify creativity, engagement, and innovation. That’s why we’re introducing the Linea Meme Manifesto. By following these guidelines, teams can build memes that matter and engage with Linea to get support.

At a glance, the five meme commandments are:

1. Be Creative

2. Believe in SomETHing

3. Community First

4. Be Better

5. Support and Grow the Consensys Ecosystem

Let’s dive into each a little deeper:

1. Be Creative – Memes thrive on creativity and relatability. Creativity in Web3 goes beyond visual design. It’s about experimenting with new token mechanics, community events, and interactive engagement. Following a trend or cooking up copypasta from another chain will quickly be forgotten and you’ll have to start all over. Better to build something more durable for the long term to rally around. Can you imagine wearing swag with your meme tomorrow, in six months or in a year? Take risks; Be the next big thing instead of chasing the last big thing.
   
   Put it in practice: Define Your Mission – Clearly state why your meme coin matters. A well-defined mission guides community engagement and sets the tone for long-term growth. Encourage participation, share regular updates, and offer real opportunities for members to shape the future of the token.

2. Believe in SomETHing – Memecoins can deliver more than quick gains when a meaningful mission backs them. Keep your community aligned with a shared purpose—whether it’s onboarding new users or exploring new use cases—so your project remains relevant over time. Memes may bring people in, but value keeps them around. A meme coin with substance has staying power.
   
   Put it in practice: Design Creative Experiences – Host IRL and virtual events, brainstorm community raids and experiment with unconventional ideas. Consider utility for your token – whether through governance rights, airdrops, exclusive access or merchandise, or real-world applications like charitable initiatives. Partner with dapps in the Linea ecosystem to expand use cases.

3. Community First – Strong communities are the engine that drives successful projects, transforming a short-term trend into lasting impact. A strong meme coin thrives on its community. Call it a cult if you want. Truth is it’s a group of people (and probably a few bots) coming together to improve their unified social and economic realities while having some fun and laying the groundwork for better systems for everyone else. Follow it where it goes, keep it authentic and look out for each other.
   
   Put it in practice: Foster Open Communication – Prioritize building an inclusive, passionate group of supporters before focusing on hype. Encourage user-generated content like memes, videos, or fan art to foster organic growth. Encourage regular dialogue through Telegram &  X. You can engage with the community through platforms like the Linea forum or weekly livestreams such as "The Sequencer".

4. Be Better – Doing the right thing helps ensure a solid reputation and encourages a culture of trust. Take a responsible approach to building and growing your project. Focus on transparency, fair distribution, and ethical practices. Integrity is non-negotiable. Use humor, creativity, and authenticity to build excitement without compromising trust. Never betray your community by engaging in scams or rug pulls. If you wouldn’t do it to your friends, don’t do it to your token holders.
   
   Put it in practice: Uphold Ethical Standards – Be transparent about token distribution, team contributions, and project advancements. Avoid over-promising; instead, focus on delivering incremental milestones. Publish clear documentation or plans and communicate honestly about both successes and setbacks. When things go wrong, own it.

5. Support and Grow the Consensys Ecosystem – The broader Consensys network is an interconnected environment of developers, products, and communities. By actively supporting solutions like Linea, MetaMask, and other Consensys tools, you strengthen both your project and the wider ecosystem. Prioritize the adoption of Consensys products & align collaborative growth to build Web3 together. Embrace the economy of memes by actively participating in Linea’s ecosystem programs (coming soon for MetaMask Card and more).
   
   Put it in practice: Integrate Consensys Tools and Services – Leverage Linea’s infrastructure to create sustainable meme economies: Lean on dexes like Nile and Lynex, launchpads like Pond.fun and other ecosystem projects for efficient trading, advanced analytics and other key tools for your meme token. Take full advantage of Linea’s support team and resources to help develop your concept, grow your community and build top notch tools and other infrastructure. Ask for introductions to other projects and communities you might want to collab with. Utilize resources such as tutorials, SDKs, and funding programs offered by the Linea team. Dive into the community forum and Builder Hub or drop by office hours on Discord.

By sticking to the Linea Meme Manifesto—staying creative, believing in a shared mission, prioritizing community, acting responsibly, and supporting the Consensys ecosystem—teams can build more than hype. They create real connections, empower users, and contribute to the broader Web3 community. We invite you to adopt these principles and help shape the future of meme coins on Linea.